Our Team

Sam Petter – Creator & Founder

Sam is a typographer, interactive designer & artist. She is a yoga teacher with 17 years teaching experience, & an elite masters swimmer, taking time to compete in World & European Championships.

Mother of two children, Sam is a visionary leader with a passion for creativity, yoga and freedom of mind body and spirit in childhood.

In 2018 she won Kent (Maidstone) business woman of the year. Sam started Tatty Bumpkin in 2004 wanting to combine a holistic approach to children’s development with the playfulness & creativity of childhood.


Sue Heron – Programme content & head of training

A Paediatric Physiotherapist with a passion for working with children with additional needs, Sue previously worked for the NHS for over 20 years. Working with the Children Inspired by Yoga curriculum allows Sue to explore & evolve the aspects of child development & movement that she is passionate about, whilst having the freedom to integrate the rigidity of the curriculum with Sam’s creative direction.


Kristy Lake – Marketing & Business Development

In Kristy’s own words “These are some of my favourite words: Children – Inspired – Yoga.” Kristy has four solid years working in marketing for small to medium-sized businesses. Eighteen years of administration experience across, Retail, Media, Recruitment/HR and Social Responsibility sectors. Kristy brings fresh, design-led thinking to the team, emphasising the importance of creativity to all we do…

Kristy was also awarded the M&S Future Focused Award for ‘Being able to maintain an eye on the future whilst still delivering day-to-day business priorities’.

Morgan Judd  – Business & Marketing intern

Morgan is working with the team during his years work placement. He brings a fresh & youthful approach to his work – we are enjoying teaching him all there is to know about running a franchise business. He leaves us in July to return to his degree, so we hope to find an equally competent replacement!